Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads

The next element of this Adsense equation to be examined is how to get high paying Adsense Ads running on your site. Obviously in any business one way to get higher profits is to charge more for your product – whilst you have no direct say in how much is charged for ads run on your site – there are ways of targeting types of ads that might bring in a higher return than others.

As we mentioned in our initial explanation of the equation, the PVR Blog is one example of a blog that targets a well paying ad type – ads for PVR technology. Whilst I do not know specifics of earnings I would suspect blogs like Gizmodo who run Adsense ads would also be generating a higher paying ad, due to their focus on technology.
The lesson we can learn from blogs such as these is that they attract specific ads (that presumably are well paying) by keeping their content targeted on the same topics. To over simplify what we’re saying – if you want ads about Camera Phones blog about Camera Phones.
Finding High Paying Ads is not as easy as it sounds (is anything?). Do a search for Google on High Paying Adsense Ads and you won’t find too many sites listing the best keywords for Adsense. The top Adsense users in Adsense discussion forums tend to be pretty secretive about not only what keywords they focus on, but also what sites they run. I don’t blame them either – its good business sense really.
Having said this there are a number of strategies and tools that you might like to employ to help find high paying keywords.
Buy them – Finding high paying keywords for your blog is possible by yourself for free – but as with everything a few entrepreneurial types are willing to do the leg work for you to save you some time and give you a comprehensive result. One service that you might like to try to find good keywords is Top Paying Keywords.
Trial and Error – I know this will frustrate some of you who want a nice and easy quick fix but overall it is one of the best pieces of advice I can give. Try writing on a topic – track the results – if it pays off do it again….lots. Adsense allows you to track specific pages or sections of your blog using its ‘channels’ feature – if you’re smart you’ll watch which sections of your blog are generating the highest ads by dividing your overall earnings by the number of clicks and comparing it to other channels. Keep trying new topics until you strike gold and then dig in like crazy!
Are there Any Ads? – This is a good first question. Despite the many thousands of advertisers using Adsense there are some topics where the answer to this question is no. A simple way to check is to head to Google and do a search for the key words you’re wanting to blog about. The results page will bring up not only a list of other sites writing about that key word (they are you competitors) but on the right hand side there will be a list of ads – these are the same sorts of ads you’ll get on your site if you write on the topic. If there are ads there, it is a good sign. If there are not – maybe its worth finding another topic to write on if you’re hoping to attract ads.
7 Search has a list of the 100 of the top paying keywords (in their advertising program – not Adsense) at the moment. Its a bit depressing actually to see a list like this because you’d have to sell your soul somewhat in order to go with many of them. Its an interesting site to check out though.